| Dually Employed with Kids (DEWKS) |
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Dually Employed with Kids, also referred to as “DEWKS”, is the less racist sounding cousin of DINKS. It simply refers to couples that both work while also carrying the financial demands of children.
Bankapedia's TakeDEWKS are our nation’s greatest of consumers. With the benefit of two incomes and the need to spend for at least three, marketers love this demographic for obvious reasons. GO DEWKS!
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